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Your Digital IQ:
Leveraging Social Media, Mobile and E-Commerce to Drive Value
 
 
 
 
Date:
Tuesday, April 5, 2011
Wednesday, April 6, 2011
save your seats now
 
Time:
6:00 PM – 8:00 PM
Venue:
115 Broadway, 5th Floor
New York, New York 10006
United States
Trainers:
Brett Barndt, Social Media Guru, CMI,
Brian Jones, COO INSPIOR,
Dave Wieneke,Director of Digital Marketing, Sokolove Law
Duration:
2 days
       
 
Overview
     
 

Your capability, resources and capacity to assess your organization's internal and external environment is a crucial factor in implementing effective marketing decisions. Join us for "Your Digital IQ: Leveraging Social Media, Mobile and E-Commerce to Drive Value." Understanding evolving technologies and innovations, including social networking and digital media, can provide your organization with new insights that will stimulate new capital. This program addresses questions such as:

  • Top Ten Free Social Media Tips / Tools
  • How your business can benefit from a Social Marketing strategy
  • How much should a firm invest in social media?
  • What are the best social media strategies and tactics to employ?
  • How can a firm measure and track social media?
  • How can a firm integrate social media into the overall brand strategy?

Through case studies, interactive sessions, and class exercises – participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. Register now for "Your Digital IQ: Leveraging Social Media, Mobile and E-Commerce to Drive Value."

 

about the course

inspior

cmi

NYC co

 
 
 
 
       
 
Who should attend? 
   
 

Course is suitable for:

  • Manager- and Executive-level Business Owners
  • Executive Directors
  • Development Directors
  • Sales and Marketing professionals
  • Public Relations professionals
  • Communications professionals
  • Marketing professionals
  • Digital marketing professionals
  • E-commerce professionals
  • Journalists
  • Academics  
   
       
 
What Others Say About the Seminar
   
“The seminar was very insightful, especially making your a resource rather than a sales person. The presenter’s were very good and the participants seemed to enjoy the advice and insights.”
Business Development Specialist, U.S. Department of Commerce 
   
       
 
How will I benefit?
   
 

Implementing a Winning Social Media Marketing Plan
Embrace this consumer-driven reality and take advantage of the "big bang" happening in social media. Master the advanced tools and techniques critical to success, allowing you to propel your career, promote your business and boost the bottom line.

Optimizing and Monetizing Social Media Communication
Maximize performance and profitability by optimizing your strategy. Engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Leverage proven monitoring methods to stay on the cutting edge of social media trends, uncovering a vast array of money-making opportunities.

If you are not sure what the difference is between “friending” someone and sending a “tweet,” then come learn what Social Media is all about.

Most important: You’ll learn how your business can benefit from a Social Marketing strategy.

   
       
 
What will I learn?
   
 
  • How to make your brand/ organization/clients more visible in search engines and through networks
  • How to proactively engage with stakeholders and enhance your brand reputation online
  • How to find the media using these tools, and learn in which ways they prefer to be contacted
  • How to audit and monitor the online environment - what is being said about your brand / organization / industry
  • Identifying ‘traditional’ media targets and other influencers and their networks
  • To appreciate the risks and opportunities of social media engagement and develop strong strategies for reducing the risk of negative brand perception
   
       
 
What you will get:
   
  • Free Internet Marketing Checklist
  • 5 Ways to Build a Website for Free!
  • Your Web Site – Where Are Costs Lurking?
  • 10 Vital Items You Should Give Your Web Designer  
   
       
 
Trainer(s);
   
 
 
Brett Barndt

Brett Barndt has been involved in strategies for organizational change and communication. Brett’s background in finance and marketing gives him the perspective to help solve business problems through communications and engagement across large 20organizations. “Web 2.0 – 3.0 Campaigns Strategies – The winning strategies for acquiring and retaining customers. In these seminars designed for building capacity in small-to-medium-sized businesses that need it the most. You will learn from master marketing-communications gurus and your peers in other industries. The exchange is always enlightening with take-aways that you can implement-- before you leave the building.

At Citicorp, Brett managed innovation, sales and marketing teams, new product development and executed marketing programs to launch major products for interactive sales channels, information products and electronic brokerage networks. More recently with Thomson Corporation, Brett produced innovative knowledge sharing programs to equip a large global sales force for major change.

Working in the US and Europe for Interpublic/McCann-Erickson, he developed social media strategies to reposition a global bank. Brett speaks French and Spanish, and has a MS in Public Policy and Industrial Administration from Carnegie Mellon University and a BFA in Design from Indiana University of Pennsylvania.

   
       
 
Dave Wieneke

Dave Wieneke is the digital marketing leader that consumer brands, publishers and governments call on to build market changing digital teams. He built and currently directs the online marketing department behind the world‟s largest marketer of legal services.

An award-winning designer and marketing technologist, Dave‟s recent work includes setting online strategy for Thomson Reuters Legal, The Christian Science Monitor, and work for consumer brands such as Splenda and Lowes. As a start-up manager, he published a chain of technology magazines. Previously he was founding director of the Mass Community Network, which brought high speed network access to all 351 Massachusetts communities.

Dave lives in Boston with his family and writes on the future of digital marketing.

   
       
 
Brian Jones

Brian Jones, US Chief Operating Officer/Creative Director of CMI, grew a local advertising agency into a successful national agency by helping craft and implement the growth strategies of some of the world's largest companies and brands. Join one of the greatest minds in the branding and marketing world and gain the insights that could mean the difference between profits and losses, gaining or losing market share, thriving instead of just surviving. With over 20 years experience developing and implementing marketing strategies for businesses and organizations, spanning a variety of industries, Brian uses his expertise to provide businesses and organizations best practices of designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools. He has a BFA in Design from Carnegie Mellon University.

   
       
 
Venue
   
 

115 Broadway 5th Floor
New York, New York 10006

Nearest Transit: Wall Street (4, 5, 6)


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Inquiries
 
Contact us via our web form or call +1 212 598 4567 ext. 204.
   
 

About INSPIOR In 2009, INSPIOR, the B2B digital marketing firm, partnered with CMI, Tarsus Media and master marketing-communications gurus partners to help retail, small business and growth organizations increase brand value quickly with comprehensive strategies for acquiring and retaining customers, including examples on increasing referrals, how to turn prospects into customers, tips for driving repeat sales, building customer loyalty through branding efforts and case studies of successful marketing and branding campaigns.

INSPIOR.com reserves the right to change curricula, rules, fees, and other requirements, of whatever kind, affecting registrants. The provisions of this email-catalogue do not constitute a contract, express or implied, between any applicants, registrants, or faculty/speaker and INSPIOR.com, CMI or its agents. The policies, regulations, procedures, and fees in this catalog are subject to change without prior notice, if necessary, to keep policies in compliance with State and Federal laws and/or with rules and regulations of INSPIOR.com.