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Your Digital IQ:
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Boost Your Business and Brand with Web 2.0 and Social Networking
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Date: |
Wednesday August 10, 2011 |
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Time: |
6:00 PM – 8:00 PM |
Venue: |
115 Broadway, 19th Floor
New York, New York 10006
United States |
Trainers: |
Brian Jones, COO INSPIOR,
Fred Kauber – CIO Entitle Direct Group |
Duration: |
1 days |
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Your capability, resources and capacity to assess your organization's internal and external environment is a crucial factor in implementing effective marketing decisions. Join us for Part IV in our Marketing and Branding Seminar - Part IV: "Boost Your Business and Brand with Web 2.0 and Social Networking.” Understanding evolving technologies and innovations, including social networking and digital media, can provide your organization with new insights that will stimulate new capital. This program addresses issues such as:
- The Top Ten Free Social Media Tips / Tools
- How your business can benefit from a Social Marketing strategy by employing the appropriate tools and content to meet your desired goals.
- The financial aspects: getting the most out of investing in a social media program and how it can help.
- Identifying which are the best social media strategies and tactics to employ based on your business goals.
- Exploring software and strategy options such as social media dashboards and other services to help successfully measure and track social media.
- Integration of social media into the overall brand strategy through media management, content marketing and other tactics.
- Conversion Optimization: Tactics that lead to customer action.
- Essential of search engine marketing.
At this seminar, participants will gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace. Register now!
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Course is suitable for:
- Manager- and Executive-level Business Owners
- Executive Directors
- Development Directors
- Sales and Marketing professionals
- Public Relations professionals
- Communications professionals
- Marketing professionals
- Digital marketing professionals
- E-commerce professionals
- Journalists
- Academics
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What Others Say About the Seminar |
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“The seminar was very insightful, especially making your a resource rather than a sales person. The presenter’s were very good and the participants seemed to enjoy the advice and insights.”
— Business Development Specialist, U.S. Department of Commerce
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Implementing a Winning Social Media Marketing Plan
Embrace this consumer-driven reality and take advantage of the "big bang" happening in social media. Master the advanced tools and techniques critical to success, allowing you to propel your career, promote your business and boost the bottom line.
Optimizing and Monetizing Social Media Communication
Maximize performance and profitability by optimizing your strategy. Engage your audience and enhance your online presence by creating compelling content that generates quality traffic. Leverage proven monitoring methods to stay on the cutting edge of social media trends, uncovering a vast array of money-making opportunities.
If you are not sure what the difference is between “friending” someone and sending a “tweet,” then come learn what Social Media is all about.
Most important: You’ll learn how your business can benefit from a Social Marketing strategy.
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- Learn everything about the 4C’s of Social Media Marketing and how to use them to your advantage.
- Make your brand/organization/clients more visible in search engines and through networks with better content management—How the effects of successful metadata and keywords will improve your
- Integrate the social media roadmap to succeed your social media campaign and proactively engage with stakeholders and enhance your brand reputation online with intelligent and effective content and design management and development.
- Familiarity with media and the available tools, as well as the most preferred forms of contact with stakeholders – the advantages of blogging, social networking and other tools for B2B and BtoC relationships.
- How to find out what is being said about your brand / organization / industry- using the available tools, audit and monitor the online environment towards your own advantage
- How to identify ‘traditional’ media targets and other influencers and their networks
- How to appreciate the risks and opportunities of social media engagement and develop strong strategies for reducing the risk of negative brand perception – Successful Social media Management
- How gain and maintain a positive viral marketing reputation
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- Free Internet Marketing Checklist
- 5 Ways to Build a Website for Free!
- Your Web Site – Where Are Costs Lurking?
- 10 Vital Items You Should Give Your Web Designe
- Understanding SEO/SEM- Meta-tags, Meta-Data and More
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Frederick B. Kauber
Fred Kauber is an accomplished executive and consultant with over 21 years of experience in senior technology, online marketing, product management / development and operations leadership roles. He has a proven track record of overcoming the technical and business challenges confronting both Fortune 500 companies (IBM / Dun&Bradstreet / Reliance Insurance / First Data) and entrepreneurial ventures (Bigfoot Interactive / Solid Group) and currently serves as the CIO of Entitle Direct Group, where he presides over all online marketing and technology initiatives involved in the sale of title insurance direct to consumers. Fred also serves as an advisor to the Points of Light Institute and several small businesses on the topics of search engine marketing and optimization. He has been a frequent speaker at industry conferences over the past decade on the topics of e-commerce, web application development and business enablement via emerging technologies such as Web 2.0. Fred is a Six Sigma Black Belt candidate and possesses an MBA in Finance & International Business from NYU and an MS in Telecommunications from Pace University. |
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Brian Jones
Brian Jones, US Chief Operating Officer/Creative Director of CMI, grew a local advertising agency into a successful national agency by helping craft and implement the growth strategies of some of the world's largest companies and brands. Join one of the greatest minds in the branding and marketing world and gain the insights that could mean the difference between profits and losses, gaining or losing market share, thriving instead of just surviving. With over 20 years experience developing and implementing marketing strategies for businesses and organizations, spanning a variety of industries, Brian uses his expertise to provide businesses and organizations best practices of designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools. He has a BFA in Design from Carnegie Mellon University. |
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Don Mancuso
Don Mancuso, Vice President Sales and Marketing, in the New York office of CMI is responsible for bringing insight to the analysis of our clients’ online market challenges as CMIs new business and marketing/digital VP.
The breadth of Don’s more than 14 years of multimedia experience in website design includes, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and digital design he has been driving strategic growth for CMI clients in a range of disciplines through a variety of web, interactive and innovation projects, helping service professionals successfully market and re-branding their businesses since 2007.
Don believes that good insight is found and superior strategy is developed once CMIs teams have developed true empathy for our clients’ people and a genuine passion for our clients’ business success.
Prior to joining CMI’s team of digital experts Don worked with one of the largest publishers of print and online content in the country he gained an invaluable amount of information on what works and what doesn’t in website design includes, Search Engine Marketing (SEM), Search Engine Optimization (SEO) and digital design for broad and niche professions. From construction companies and engineers to medical experts Don has helped brands excel in their markets, as a consultative resource for thousands of individuals and companies on how to convert visitors to your website into clients.
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115 Broadway
19th Floor
New York, New York
10006
Nearest Transit:
Wall Street (4, 5, 6)
View Larger Map |
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Inquiries |
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Contact us via our web form or call +1 212 598 4567 ext. 204. |
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About INSPIOR
In 2009, INSPIOR, the B2B digital marketing firm, partnered with CMI, Tarsus Media and master marketing-communications gurus partners to help retail, small business and growth organizations increase brand value quickly with comprehensive strategies for acquiring and retaining customers, including examples on increasing referrals, how to turn prospects into customers, tips for driving repeat sales, building customer loyalty through branding efforts and case studies of successful marketing and branding campaigns.
INSPIOR.com reserves the right to change curricula, rules, fees, and other requirements, of whatever kind, affecting registrants. The provisions of this email-catalogue do not constitute a contract, express or implied, between any applicants, registrants, or faculty/speaker and INSPIOR.com, CMI or its agents. The policies, regulations, procedures, and fees in this catalog are subject to change without prior notice, if necessary, to keep policies in compliance with State and Federal laws and/or with rules and regulations of INSPIOR.com.
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